Hello Lovely Millinery people.
I'm in a bit of a pickle and would greatly appreciate some advice/opinion, as to what you would do.
The opportunity has arisen to present a range of millinery in a Summer Fashion show in October. This would be my first proper, public launch, or I should say, 're-launch', into business again after an extended break of nearly four years. (Due to major earthquake in 2011).
Ten years ago I participated in the same show, but with a range of gowns. It cost me approx $2k. Zero work or sales came from it.
This time around, there is a participation fee of $300. My outlay above this should be $200 max, as I have plenty of materials to cover the 20 pieces required.
My business pretty much closed down once the quake hit, so no income. Finances are still tight as we re establish our family back in our rebuilt home.
There are 20 designers & retailers taking part. The show audience is roughly 500 people. Timing is six weeks before our big Cup Day. (The biggest week of the year)
I know the dollar outlay sounds pretty small, just right now it feels huge, but, do I take the risk to invest and potentially repeat zero sales, or take the risk and see what happens?
See, a pickle.