Have been on Etsy since 2011. It costs 20 cents to list something and Etsy takes a percentage of the selling price (like 3% or so) I haven't sold much on Etsy because my photos are very bad. No matter how wonderful your hat is, if the pictures are bad, no one will buy it. The descriptions have to be interesting and exciting. I have taken 4 different classes from different people on "How to make money on Etsy" They all boil down to really good photo's, good descriptions and the right selling price. Look at how other milliners do their shop. There is a team on Etsy called "Milliners of Etsy" they can be helpful (but also very uppity at times) I am COMPLETELY ILLITERATE when it comes to computers and there are computerized ways of making shipping labels, computerized ways to do statistics and finance that I don't know how to do. Sometimes I wonder if my lack of computer savy doesn't turn away the young adult women.
Millinery is a hard road if you don't live somewhere where women wear hats. Shipping can be VERY costly if you want to ship something internationally. Very few Brits or Aussies buy my hats because even if the computer tells you how much the shipping will be, to me it always costs more (the customer pays for the shipping but like I said...I have never had a repeat customer. Most of the women in the US buy a hat for a specific event and never wear the hat again.
Best of luck! It can be fun and exciting and you can meet people from all over the world on Etsy. It is hard but for me, it's a way to sell my creativity
Thanks very much Helen :)